India is a land of festivals
and ceremonies where people love to conduct social gatherings on important
occasions. The growing celebration culture has seen a surge in the demand of
caterers across the country.
The catering industry is one of
the fastest growing sectors of India, serving as an engine for inclusive
growth. Estimated size of the catering industry in India is $ 2.3 Billion-$ 3.1
Billion growing at an annual rate of 15-20%.
The requirement of caterers is
not only limited to festivals and occasions but they are also needed for
commercial and corporate events. This sector provides a lot of employment
opportunities to even the uneducated classes across metros to Tier III and IV
cities. It is estimated that the catering industry is dominated by over two
million caterers primarily in metros, Tier I and Tier II cities. An individual
can earn $15 to $80 per day in the catering business.
Thus, many hotel management and
catering institutes have been mushrooming across India. Students are also
taking a keen interest in joining professional courses to make a career in this
sector.
To meet the ever-increasing
demand for new cuisines, caterers are adapting to changing trends by preparing
a wide range of culinary delights and presenting it with panache.
Given the general paucity of
time these days, the demand for caterers will only increase in the future.
However, cut-throat competition makes it difficult for many caterers to
survive. Most of them are only able to target customers of a specific area and
are not able to grow their recognition due to lack of contacts and resources.
Moreover, with the rise in popularity of wedding and venue planners, many
independent caterers are left out of the mix.
It’s high time such caterers
save their business and expand it too by going online and tying up with a tech
platform like Clappily. Clappily is a marketplace for merchants and consumers
available on Android and iOS. The app becomes a single destination for varied
party needs that customers may have, catering being an increasingly important
part of it.
Caterers tied up with Clappily
can save heavily on marketing costs and can keep the maximum share of the
revenue with themselves. The app charges a nominal fee of 15 % of the sale for
the tie-up.
Unorganised caterers can
definitely capitalise on such a marketplace app and increase their reach
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