Expand the reach of your delicacies through a tech platform

India is a land of festivals and ceremonies where people love to conduct social gatherings on important occasions. The growing celebration culture has seen a surge in the demand of caterers across the country.

The catering industry is one of the fastest growing sectors of India, serving as an engine for inclusive growth. Estimated size of the catering industry in India is $ 2.3 Billion-$ 3.1 Billion growing at an annual rate of 15-20%.

The requirement of caterers is not only limited to festivals and occasions but they are also needed for commercial and corporate events. This sector provides a lot of employment opportunities to even the uneducated classes across metros to Tier III and IV cities. It is estimated that the catering industry is dominated by over two million caterers primarily in metros, Tier I and Tier II cities. An individual can earn $15 to $80 per day in the catering business.

Thus, many hotel management and catering institutes have been mushrooming across India. Students are also taking a keen interest in joining professional courses to make a career in this sector.

To meet the ever-increasing demand for new cuisines, caterers are adapting to changing trends by preparing a wide range of culinary delights and presenting it with panache.

Given the general paucity of time these days, the demand for caterers will only increase in the future. However, cut-throat competition makes it difficult for many caterers to survive. Most of them are only able to target customers of a specific area and are not able to grow their recognition due to lack of contacts and resources. Moreover, with the rise in popularity of wedding and venue planners, many independent caterers are left out of the mix.

It’s high time such caterers save their business and expand it too by going online and tying up with a tech platform like Clappily. Clappily is a marketplace for merchants and consumers available on Android and iOS. The app becomes a single destination for varied party needs that customers may have, catering being an increasingly important part of it.

Caterers tied up with Clappily can save heavily on marketing costs and can keep the maximum share of the revenue with themselves. The app charges a nominal fee of 15 % of the sale for the tie-up.

Unorganised caterers can definitely capitalise on such a marketplace app and increase their reach manifold. You can also find us on Twitter, Facebook and Instagram.