India’s unorganised cab industry needs a tech platform to grow

While organising a party or an event, the most important aspect is to look after the convenience of the guests which also includes their travel and commuting.

Today, even if the party finishes late-night, commuting has no longer remained a problem, thanks to the growing cab aggregators in India who have revolutionised the cab industry.

The organised taxi sector may be worth around $8 Billion and is even growing at 17% p.a. This segment has gained a lot of attention due to huge funding, highly competitive pricing, security issues and tussle with the government for license and permits.

Unfortunately, the so-called Biggies in the cab market like Ola, Uber, Meru and others have done their fair share in disrupting the unorganised cab market who are still looked upon by many people for a hassle free and cheap journey.

Cabs are slowly taking the place of traditional autorickshaws but the organised cab industry is not profiting a lot as more and more app-based cab portals are occupying the market. As a result, they have to work according to the norms and regulations of the cab aggregators to keep their business running which is unfavourable at times.

Most cab aggregators face core issues like cab availability, driver reporting on time, difficulty in finding the route to the destination.

India’s unorganised cab industry accounts to $6 Billion, a lot less then the organised sector but there is hope for the unorganised sector to get their business on platform of they tie up with a tech space.

A party planning mobile app Clappily is one such portal which is tying up with unorganised cab owners and drivers who do not want to work according to a particular company’s rules and regulations.

Clappily is a marketplace both for merchants and consumers, shortly available on Android and iOS. The app becomes a single destination for varied party needs that customers may have, booking cabs being an increasingly important part of the mix.

With increasing number of Smartphone users and rise in data usage, Clappily is leveraging the opportunity and is tying up with cab owners to provide commuting services to guests.

Clappily gives the cab drivers the right to refuse for a pickup. The payment management also has options for an easy refund and advance payment. While majority share of the revenue remains with the owner, the app charges a nominal fee for the tie up.

The cab owners can definitely capitalise on such a marketplace app and increase their reach manifold through the best utilisation of technology.You can also find us on Twitter, Facebook and Instagram.

Confectioners too need to grow with India’s rising chocolate industry

Consumer preferences in India have gradually transitioned from traditional sweets to chocolates over the last couple of decades. The demand and preference for sweets as a gifting option and celebratory consumption during the festive season has plummeted significantly, between 40-45 percent or more due to the fear of adulteration. The promotional campaigns by chocolate companies have also been the cause of the downfall of traditional sweets.

A delectable combination of rising disposable incomes, changing lifestyles and a young population’s growing penchant for indulgence has transformed India into one of the world’s fastest growing chocolate markets.

Chocolates to sweets as a gifting option is considered due to many factors like longevity, health-related benefits, attractive packaging and others. Chocolate gift hampers sell like hot cakes during the festive season and for gifting purpose.

One of the other significant factors that is fuelling the chocolate demand is that it can be easily ordered online and its timely delivery at the desired destination which is why the demand for chocolate gifting has risen to 60% in India.

India’s chocolate industry is worth $ 900 Million. The per capita chocolate consumption is hovering at about 170 gm and urban centres comprise 40% of the chocolate consumption in the country. The gifting chocolates make up to 32% of the total industry.

Big giants like Cadbury, Nestle, Amul, Ferrero Rocher and Toblerone are leading the pack with about 80 percent market share. Growing health consciousness is making urban consumers incline towards dark chocolates as they contain various health friendly ingredients and antioxidants.

Chocolate confectionary makers have also increased their prices and reduced their pack sizes owing to the sky-rocketing input costs as prices for major ingredients like cocoa, milk and sugar have soared in both domestic/global markets but this has not deterred consumers from coughing up the money in large chocolate packets.

Though chocolates have become a product which is available at even the smallest neighbourhood shop, today’s consumer wants a one-stop destination where they can get to choose from both popular and premium chocolate hampers and that too ordered in the comfort of their home.

Attracted by the country’s voracious appetite for chocolates and increasing sales in the premium segment, a mobile app, Clappily is tying up with merchants to sell all types of chocolates online where customers can choose from a range of brands and products.

Clappily is a marketplace both for merchants and consumers, shortly available on Android and iOS. The app becomes a single destination for varied party needs that customers may have, chocolate hampers being an increasingly important part of the mix.

The merchants can sell even more products as the tech platform offers wider visibility. Overall, India’s per-capita spending on confectionery is tiny—and that means there’s plenty of room for growth. The confectioners can definitely capitalise on such a marketplace app and increase their reach manifold.You can also find us on Twitter, Facebook and Instagram.

Organise the unorganised Tattoo industry with a tech platform

Today, getting tattoos have become the latest trend of parties. Hosts in bachelorette and house parties invite many tattoo artists to get themselves and their friends inked.

Tattoos are no longer a bastion of the marginalised: gypsies, freak shows, criminals and the non-conformists. A decade earlier tattoos were only seen as the official expression of rebels, hippies, bikers, drug addicts, musicians and artists but today, it has become the latest personal style statement, a badge of coolness. It’s now more of a lifestyle than just a form of art.

Tattoo studios and artists have proliferated across India as the urban youth is increasingly getting driven by the pop culture and the coolness factor. The tattoo industry is one of the fastest growing industries of India estimating a market share of approximately $ 200 Million but it is still going unnoticed.

As the ancient art turns hip, tattoo parlours are mushrooming vastly in big cities. Reportedly, there are more than 25,000 tattoo studios across India. Within the past half-decade, the popularity has grown immensely, attracting people from all walks of life.

Tattoo studios charge anywhere between $ 15 to $ 30 for the first square inch and up to $ 12 for every additional square inch. A tattoo studio can easily make up to $ 700/month. The tattoo industry is a huge market now but the economic value is also directly proportional to the number of tattoo artists. In other words, the number of tattoo artists is comparatively much less in India than abroad.

Tattoo industry is a highly unorganised sector and not every tattoo artist is able to make much money due to high competition. Apart from the tattoo studios, there are hundreds of home-based artists as well who only get the work when their popularity is spread by word of mouth. Such artists can get both recognition and work if they tie up with a tech platform like Clappily. Clappily is a marketplace both for merchants and consumers, shortly available on Android and iOS. The app becomes a single destination for varied party needs that customers may have, tattooing being an increasingly important part of the mix.

Tattoo is being increasingly accepted in mainstream Indian society. But though they may be popular, they are not cheap. Interestingly, growing demand does not seem to have affected the prices. Customers happily cough up the money to subject themselves to the pain.

The pricing is totally based on the experience of the artist plus the artwork they are offering. Such prices don’t baffle most customers, what concerns customers is the quality of the work that they shall be offered. The quality is constitutive of a lot more than the art. So, if one has that quality to offer, getting customers is no big deal once tied up with Clappily.

When the customer books an artist, he is informed about the same and they can directly meet. While majority share of the revenue remains with the merchant, the app charges a nominal fee for the tie up and service.

Home deliveries have occupied the maximum portion of urban middle class’s life and if tattoo artist can be booked at the click of a button, it will be a boon for the host of the party. Unorganised tattoo artists can definitely capitalise on such a marketplace app and increase their reach manifold. This is going to open new avenues as tattoos are quite popular across India.You can also find us on Twitter, Facebook and Instagram.

Technology can help boost India’s venue planning industry

Planning a wedding or a party is a hectic affair and booking a venue is the most stressful of all. The consumer is spoilt for choices, but each comes with its caveats, such as a monopoly on caterer or decorator etc. which can be limiting and frustrating.

Choosing a venue is not limited to booking a space for partying, it’s much more than that. Venues are mostly decided on the basis of party theme, whether the occasion is a grand wedding or a kids’ birthday celebration. Selecting an appropriate venue is important because it is the first impression the host likes to give his/her guests.

Venue planning has become a separate industry in itself where the occasion, price and services decide whether to go for a banquet hall, hotel, club, resort, farm house, cruise, palace or a temple. The venue for a destination wedding is much more expensive costing around $ 80, 000 for a two-day affair.

Event managers and party planners are capitalising on this business as more and more customers are relying on them for selecting a venue according to their vision, style and the occasion. India’s venue planning marketplace is more than $ 10 Billion which is annually growing at 18 percent.

Though the rising business trend is encouraging, independent venue planners are struck down by larger event management companies who conveniently occupy a larger share of the market, leaving the small fish in a dry pond.

The small businesses and independent venue planners can, however, boost their business if they join hands with a tech platform like Clappily which helps grow their popularity and business. Clappily is a marketplace both for merchants and consumers, shortly available on Android and iOS. The app becomes a single destination for varied party needs that customers may have, venue planning being an increasingly important part of the mix.

The USP of Clappily is that it enables owners to upload multiple venues with pictures of the amenities, so customers get a clear view of what they are getting. When the customer books a service, the merchant is informed about the same and they can directly meet. While majority share of the revenue remains with the merchant, the app charges a nominal fee for the tie up and service. 

Consumers are tight on time today and are okay with spending a little extra to have their needs fulfilled on time by a professional. Home deliveries have occupied the maximum portion of urban middle class’s life and if venues can be booked at the click of a button, it will be a boon for the host. Unorganised venue planners can definitely capitalise on such a marketplace app and increase their reach manifold. You can also find us on Twitter, Facebook and Instagram.