Planning a wedding or a party is a hectic affair and booking a venue is the most stressful of all. The consumer is spoilt for choices, but each comes with its caveats, such as a monopoly on caterer or decorator etc. which can be limiting and frustrating.
Choosing a venue is not limited to booking a space for partying, it’s much more than that. Venues are mostly decided on the basis of party theme, whether the occasion is a grand wedding or a kids’ birthday celebration. Selecting an appropriate venue is important because it is the first impression the host likes to give his/her guests.
Venue planning has become a separate industry in itself where the occasion, price and services decide whether to go for a banquet hall, hotel, club, resort, farm house, cruise, palace or a temple. The venue for a destination wedding is much more expensive costing around $ 80, 000 for a two-day affair.
Event managers and party planners are capitalising on this business as more and more customers are relying on them for selecting a venue according to their vision, style and the occasion. India’s venue planning marketplace is more than $ 10 Billion which is annually growing at 18 percent.
Though the rising business trend is encouraging, independent venue planners are struck down by larger event management companies who conveniently occupy a larger share of the market, leaving the small fish in a dry pond.
The small businesses and independent venue planners can, however, boost their business if they join hands with a tech platform like Clappily which helps grow their popularity and business. Clappily is a marketplace both for merchants and consumers, shortly available on Android and iOS. The app becomes a single destination for varied party needs that customers may have, venue planning being an increasingly important part of the mix.
The USP of Clappily is that it enables owners to upload multiple venues with pictures of the amenities, so customers get a clear view of what they are getting. When the customer books a service, the merchant is informed about the same and they can directly meet. While majority share of the revenue remains with the merchant, the app charges a nominal fee for the tie up and service.
Consumers are tight on time today and are okay with spending a little extra to have their needs fulfilled on time by a professional. Home deliveries have occupied the maximum portion of urban middle class’s life and if venues can be booked at the click of a button, it will be a boon for the host. Unorganised venue planners can definitely capitalise on such a marketplace app and increase their reach manifold. You can also find us on Twitter, Facebook and Instagram.
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