Today, getting tattoos have become the latest trend of parties. Hosts in bachelorette and house parties invite many tattoo artists to get themselves and their friends inked.
Tattoos are no longer a bastion of the marginalised: gypsies, freak shows, criminals and the non-conformists. A decade earlier tattoos were only seen as the official expression of rebels, hippies, bikers, drug addicts, musicians and artists but today, it has become the latest personal style statement, a badge of coolness. It’s now more of a lifestyle than just a form of art.
Tattoo studios and artists have proliferated across India as the urban youth is increasingly getting driven by the pop culture and the coolness factor. The tattoo industry is one of the fastest growing industries of India estimating a market share of approximately $ 200 Million but it is still going unnoticed.
As the ancient art turns hip, tattoo parlours are mushrooming vastly in big cities. Reportedly, there are more than 25,000 tattoo studios across India. Within the past half-decade, the popularity has grown immensely, attracting people from all walks of life.
Tattoo studios charge anywhere between $ 15 to $ 30 for the first square inch and up to $ 12 for every additional square inch. A tattoo studio can easily make up to $ 700/month. The tattoo industry is a huge market now but the economic value is also directly proportional to the number of tattoo artists. In other words, the number of tattoo artists is comparatively much less in India than abroad.
Tattoo industry is a highly unorganised sector and not every tattoo artist is able to make much money due to high competition. Apart from the tattoo studios, there are hundreds of home-based artists as well who only get the work when their popularity is spread by word of mouth. Such artists can get both recognition and work if they tie up with a tech platform like Clappily. Clappily is a marketplace both for merchants and consumers, shortly available on Android and iOS. The app becomes a single destination for varied party needs that customers may have, tattooing being an increasingly important part of the mix.
Tattoo is being increasingly accepted in mainstream Indian society. But though they may be popular, they are not cheap. Interestingly, growing demand does not seem to have affected the prices. Customers happily cough up the money to subject themselves to the pain.
The pricing is totally based on the experience of the artist plus the artwork they are offering. Such prices don’t baffle most customers, what concerns customers is the quality of the work that they shall be offered. The quality is constitutive of a lot more than the art. So, if one has that quality to offer, getting customers is no big deal once tied up with Clappily.
When the customer books an artist, he is informed about the same and they can directly meet. While majority share of the revenue remains with the merchant, the app charges a nominal fee for the tie up and service.
Home deliveries have occupied the maximum portion of urban middle class’s life and if tattoo artist can be booked at the click of a button, it will be a boon for the host of the party. Unorganised tattoo artists can definitely capitalise on such a marketplace app and increase their reach manifold. This is going to open new avenues as tattoos are quite popular across India.You can also find us on Twitter, Facebook and Instagram.
Tattoos are no longer a bastion of the marginalised: gypsies, freak shows, criminals and the non-conformists. A decade earlier tattoos were only seen as the official expression of rebels, hippies, bikers, drug addicts, musicians and artists but today, it has become the latest personal style statement, a badge of coolness. It’s now more of a lifestyle than just a form of art.
Tattoo studios and artists have proliferated across India as the urban youth is increasingly getting driven by the pop culture and the coolness factor. The tattoo industry is one of the fastest growing industries of India estimating a market share of approximately $ 200 Million but it is still going unnoticed.
Tattoo studios charge anywhere between $ 15 to $ 30 for the first square inch and up to $ 12 for every additional square inch. A tattoo studio can easily make up to $ 700/month. The tattoo industry is a huge market now but the economic value is also directly proportional to the number of tattoo artists. In other words, the number of tattoo artists is comparatively much less in India than abroad.
Tattoo industry is a highly unorganised sector and not every tattoo artist is able to make much money due to high competition. Apart from the tattoo studios, there are hundreds of home-based artists as well who only get the work when their popularity is spread by word of mouth. Such artists can get both recognition and work if they tie up with a tech platform like Clappily. Clappily is a marketplace both for merchants and consumers, shortly available on Android and iOS. The app becomes a single destination for varied party needs that customers may have, tattooing being an increasingly important part of the mix.
Tattoo is being increasingly accepted in mainstream Indian society. But though they may be popular, they are not cheap. Interestingly, growing demand does not seem to have affected the prices. Customers happily cough up the money to subject themselves to the pain.
The pricing is totally based on the experience of the artist plus the artwork they are offering. Such prices don’t baffle most customers, what concerns customers is the quality of the work that they shall be offered. The quality is constitutive of a lot more than the art. So, if one has that quality to offer, getting customers is no big deal once tied up with Clappily.
When the customer books an artist, he is informed about the same and they can directly meet. While majority share of the revenue remains with the merchant, the app charges a nominal fee for the tie up and service.
Home deliveries have occupied the maximum portion of urban middle class’s life and if tattoo artist can be booked at the click of a button, it will be a boon for the host of the party. Unorganised tattoo artists can definitely capitalise on such a marketplace app and increase their reach manifold. This is going to open new avenues as tattoos are quite popular across India.You can also find us on Twitter, Facebook and Instagram.
Thank you for the most valuable information....You must have done good research for the work, I appreciate your efforts.. Looking for more updates from your side. Beauty Parlour in Vizag
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Tattoo Studio in Visakhapatnam
your blog is nice and useful to all types of tattoos in india
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