Combine tradition with technology and grow your business

Be it any culture or region, henna is probably the most important part of any Indian wedding or festival. It takes top priority not just for the aesthetic value, but also for the traditional thoughts and beliefs attached to it. Henna is considered auspicious and is applied for good luck. It signifies holiness.

Today, the Mehendi ceremony has become much fancier than it used to be a few years back. Brides like to dress up, enjoy with friends and family and don’t mind going overboard to get the best henna artists for the most intricate design. In fact, some even have a special photo shoot for their Mehendi ceremony.

The tradition of henna application is not only limited to wedding ceremonies, but women like to flaunt this traditional beauty on many festivals like Karva Chauth, Diwali, Teej and Eid which has grown the industry size to $ 1.5 Billion.

With the growing henna trend, the application and forms have also taken a modern twist. There are different types of henna applications like the white henna, shaded henna, net design, floral henna, glitter, sticker, diamond and the elaborate portrait form.

Artists easily make at least $ 500 from an average Indian wedding. The pricing is totally based on the experience of the artist plus the artwork they are offering. Such prices don’t baffle most customers, what concerns customers is the quality of the work that they shall be offered.

However, the cut-throat competition leaves many artists in a dry state as there are hundreds of home-based henna artists as well who only get the work when their popularity is spread through word of mouth. Such artists can get both recognition and work if they tie up with a tech platform like Clappily. Clappily is a marketplace that brings together merchants and consumers, available on Android and iOS. The app becomes a single destination for varied party needs that customers may have, henna art being an increasingly important part of the mix.

If one has the quality to offer, getting customers is no big deal once tied up with Clappily.

When the customer books a henna artist, he/she is informed about the same and they can directly meet. While majority share of the revenue remains with the merchant, the app charges a nominal fee for the tie-up and service.

Unorganised henna artists can definitely capitalise on such a marketplace app and increase their reach manifold. This is going to open new avenues, as henna art is quite popular across India.You can also find us on Twitter, Facebook and Instagram.