Music and dance are a party’s life. No party is complete without these two vital ingredients. There was a time when parties and weddings used to be simple. While guests danced merrily on the simple beats of dhol or band in a wedding, a cassette or a CD player could serve the purpose of younger generation.
However, changing trends, rising disposable incomes and a young population’s growing penchant for indulgence has transformed India’s way of celebrations. Bollywood has remained a major influence behind the changing lifestyle of urban-middle class weddings and parties.
Today, hosts try variety of options for party entertainers like musicians, dancers, emcees, magicians, jugglers or a DJ. Performances by artists have become the latest personal style statement, a badge of coolness. It’s now more of a lifestyle than just a form of art or celebration.
Wedding, pre-wedding celebrations, birthday parties, anniversaries, bachelorette parties are some of the main occasions where a performer is roped in. The party performers are readily encashing on the market where people happily cough up the money to subject themselves to stylish entertainment. Interestingly the growing demand does not seem to have affected the prices.
The party entertainment industry is one of the fastest growing industries of India estimating a market share of approximately $ 1.5 Billion. A party entertainer can earn anywhere between $ 1, 800-$ 5, 600 for an event. People no longer want to dance on recorded songs anymore which is why the demand for DJs is growing in the market. A DJ can earn between $ 1, 000-$ 20, 000 for a party depending on the popularity.
The pricing is totally based on the experience of the artist plus the entertainment they are offering. Such prices don’t baffle most customers, what concerns customers is the quality of the entertainment that they shall be offered. The quality is constitutive of a lot more than the art.
However, not all artists are tied up with party/wedding planners. The unorganised party entertainers are not able to make much money due to high competition. There are hundreds of home-based artists as well who only get the work when their popularity is spread through word of mouth. Such artists can get both recognition and work if they tie up with a tech platform like Clappily. Clappily is a marketplace both for merchants and consumers which is available on Android and iOS. The app becomes a single destination for varied party needs that customers may have, entertainment being an increasingly important part of the mix.
If an entertainer has the quality to offer, getting customers is no big deal once tied up with Clappily.
When the customer books an entertainer, he/she is informed about the same and they can directly meet. While majority share of the revenue remains with the merchant, the app charges a nominal fee for the tie up and service.
Home deliveries have occupied the maximum portion of urban middle class’s life and if an entertainer can be booked at the click of a button, it will be a boon for the host of the party. Unorganised entertainers can definitely capitalise on such a marketplace app and increase their reach manifold.You can also find us on Twitter, Facebook and Instagram.
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