India’s demography is changing. With the country’s rising living standards, parties have become a part of life to many. The growing party culture among the youth demographic, as well as high net worth individuals, creates high demand for party supplies in this segment. For every successful party, the right decoration is a must have as it serves the first impression of the host.
Variety is surely a must, but one should be able to understand what to highlight according to the party’s theme and this is the point where party decorators step in to take charge of all the puzzling and stressful decorations for your celebration.
This rise in demand for party-related decoration pieces has given rise to many startups which are catering to this new section. Consumer is spoilt for options today for the decorators and party suppliers offer them huge market to choose from. Indian party decoration market is worth $ 1.5 Billion and is growing speedily.
The party suppliers and decorators are making huge with the latest fad of ‘Big fat Birthdays’. Choosing a simple balloon for kids’ party is also tedious as there is a lot of variety ranging from theme balloons to designer ones. Decorative garland, fairy lights, metallic streamers, bunting, honeycomb balls, banners, wall hangings, ribbon line, candles, table covers, centrepieces, party hats, party danglers, table mats, paper garlands, pom poms, plastic flowers, paper lamps, paper fans, tassel garlands, ostentatious veils, torans, door hangings, lanterns, bandhani drapes, and many more decoration items complete a party’s look.
With less time on hand to go hunting for various elements to make a party “happening”, an increasing number of people in the metros are opting for party suppliers. Stores dealing in party supplies burn a hole in pockets by supplying stuff at exorbitant prices.
In such a scenario, those petty stores who have it all for a happening party but not much network are left behind in the competition. However, if these stores tie up with a tech platform which can give them a wider market and recognition, their business can boost too.
Consumer is tight on time today and throwing away money like water for getting needs fulfilled. Home deliveries have occupied maximum portion of urban middle class’s life and if party supplies and decorators reach the venue with a click of button, it will be a boon for the host. Unorganised party suppliers and decorators can make huge out of such bond.
An event planning mobile app like Clappily can register individual party suppliers and decorators on their platform and help them increase the reach and depth of India’s unorganised party decoration market. Clappily is a marketplace both for merchants and consumers, shortly available both on Android and iOS. The app becomes a single destination for varied party needs that customers may have, decoration arrangements being an increasingly important part of the mix.
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