Flowers and floral arrangements are an integral part of a party, wedding or any other event. One cannot think of marriages or parties without beautiful flowers, which are essential to create a festive atmosphere. Flowers adorn every moment and every occasion. Be it as an expression of love or accessorizing an event, people are making an increased purchase of flowers.
According to a survey, the cost of decorating a wedding venue, dais, showering petals for welcoming the guests and car decoration requires at least $ 4,000 for a middle class marriage while an elaborate arrangement at a five-star hotel can cost up to $ 153,000. The business of flowers at weddings is moving away from standalone florists to full-fledged wedding planners.
Floral decorations are not only limited to weddings but also included in pre-wedding functions, theme parties, baby showers, corporate parties and other religious events. Catering to this growing need, more and more brand names are blooming. However, only the big names in the industry like Ferns ‘n’ Petals, Exotica, Floral Mall, Naturesmania are able to encash on the thriving $16 Million florist market in India.
Individual florists are unable to create innovative structures and designs for decorations or even play with lighting and fabrics. That’s why this remains the domain of professional planners. Many planners have tie-ups with specialist florists on an assignment basis; others have in-house teams. Over the past few years, clients have been requesting for more detailed floral arrangements, which the big brands and wedding planners can offer.
While flower vendors join hands directly with these brands, the small florists (resellers) have become almost invisible. They are not able to capture a larger market and only survive on small in-house functions, festivals and occasions like Valentines Day, in their catchment areas of operation.
The florist industry is growing at a rate of 28% annually and so is every business associated with the industry. For smaller florists to capitalise on this growth, they need to join hands with a platform which gives them wider exposure and greater opportunities to grow.
A tech platform like Clappily can register individual florists and small businesses on their event planning mobile app, helping to increase the reach and depth of India’s unorganised florist market. Clappily is a marketplace both for merchants and consumers, shortly available both on Android and iOS. The app becomes a single destination for varied party needs that customers may have, flower arrangements being an increasingly important part of the mix. You can also find us on Twitter, Facebook and Instagram.
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