Throw a rocking Diwali party with Clappily!

Diwali is a grand affair in India and as the festival is nearing, we realize that there are so many things left to be planned. Diwali sees relatives and friends coming together and hosting parties at their houses. Now, we know the hassle that is hosting a good Diwali party and making arrangements for the same, to ensure your party is flawless. So, to make our lives a little bit simpler, here are a few tips that you can consider to make your party a success:

1. Gifting:

It’s a common practice during Diwali to give gifts to the people who come to your home. When you actually get down to it, the moving around and looking for gifts for every individual can be a tiring process. But what if we tell you that this entire process can be a lot fun and can be done from the comfort of your homes? Yes, you heard that right. Read on to know how.

       

      2. Chocolates:

No one can keep the kids (and a lot of adults too!) away from chocolates. Also, chocolates are the best way to make yourself popular among the kids. Indulge in something more personal this year by getting customized chocolates made instead of giving kids the same old store brought chocolates. There are a lot of vendors who can get customized chocolates made in a short span of time.  Get your family name or, if you’re feeling creative, the name of the event stamped onto the chocolates – that’s guaranteed to give a wow factor to your guests!

      3.  Snacks:

No festivity in India is complete without some scrumptious snacks! No one can keep themselves from indulging in a few sweets and snacks that are made especially for this occasion, even if it means gaining a few kilos! However, making all these snacks is not an easy task and you need to have a lot of patience and efforts to make enough for everyone. And serving cold snacks is as good as social suicide, isn’t it? But there is a simple way out of all of this. Intrigued? Read on to know more details!

      4. Bakery:

One way to make your party stand out from the rest is by adding pastries and cakes to the traditional sweets to your scrumptious Diwali menu. You can make them yourselves (which will be a long process) or you can get made to order cupcakes.

We know planning the perfect event is definitely not an easy task and you need to start planning and stay on top of things in advance. That is why we will be your knights in shining armor, at least when it comes to planning any event. With the launch of the Clappily customer app, you can find all of this easily on your phone! And what a wonderful thing that is. You can connect with all the vendors right from the comfort of your homes! Right from gifting solutions to chocolatiers to caterers, you can easily find the right vendors on the app. All you have to do is download the app, sign-up and start looking for what you need. So, what are you waiting for?

Gift your business a tech platform!

The age old tradition of gifting is the simplest way of expressing friendship and affection, and in some cultures it even takes on a religious context. Whether it is for something as simple as the onset of spring, a deep-rooted belief in the victory of good over evil or the celebration of a sister’s love for her brother, India is bathed in festivities all year round and surrounded by gifts and warm wishes. 

However, gone are the days when only birthdays, anniversaries and festivals were occasions which people used to eagerly await, to shower their loved ones with surprises and gifts. Times have changed and so have the types of gifts and gifting styles. Personal gifting is on the rise and an ever-higher number of occasions are being added to the tally which includes Valentine’s Day, Father’s day and Mother’s day, among a long list.

The gifting market in India is estimated at around $ 30 Billion, of which only around $ 400 Million is online. The $ 30 Billion is split into 3 broad categories – personal gifting is worth $ 20 Billion, festival gifting comprises $ 7.5 Billion, and corporate gifting holds a share of $ 2.5 Billion.

Consumers today want a touch of style, uniqueness and personalisation in their gifts, to match their status. This demand has been leveraged highly by online gifting portals like giftease, giveter, indiangiftsportal, etc. and large e-commerce companies like Amazon and Flipkart. Most offline players like Ferns n Petals, Nature’s Basket, Foodhall, etc. have also started widening their online presence.

From fashion, beauty, lifestyle, décor, well-planned outdoor trips – you name them and you can spot them online. The offerings on these websites also include bakery products, assorted chocolates, confectionery, dry fruits, sweets and wine, apart from other categories.

The evolution of the Indian customer has played a key role in bringing about this change, as this customer has both the willingness and the ability to pay for innovative products. The surge in economic growth, rising disposable incomes and aspirations, increasing exposure to global trends and long distance gifting are some of the factors bringing about this shift towards premium upgrades and online gifting.

India has a rapidly growing market for home décor which is expected to reach $ 5.29 Billion. Growing at rate of 15%, the handicrafts gifting industry has also reached $ 1.9 Billion in the last decade while the houseware market is growing at a steady rate of 30 % p.a. The demand for electronics in the Indian market is projected to rise to $ 125 Billion over the next two years.

Given the general paucity of time, the role of e-commerce will gain more prominence in the future, uprooting traditional gift vendors completely. Their sale has already lowered drastically with the rise in online buying, given its huge time and cost benefits.

It’s high time such vendors save their business and expand it too, by going online and tying up with a tech platform like Clappily. Clappily is a party planning marketplace for merchants and consumers, available on Android and iOS. The app becomes a single destination for varied party needs that customers may have, gifting being an increasingly important part of the mix.

Unlike other e-commerce and tech platforms, Clappily gives the right to refuse any order to its merchants. Merchants tied up with Clappily can save on marketing costs and can keep the maximum share of the revenue with themselves. The app charges a nominal fee of 15 % of the sale for the tie-up and service.

Unorganised gift vendors can definitely capitalise on such a marketplace app and increase their reach manifold.You can also find us on Twitter, Facebook and Instagram.