The unorganised party décor market needs a platform to flourish

India’s demography is changing. With the country’s rising living standards, parties have become a part of life to many. The growing party culture among the youth demographic, as well as high net worth individuals, creates high demand for party supplies in this segment. For every successful party, the right decoration is a must have as it serves the first impression of the host.

Variety is surely a must, but one should be able to understand what to highlight according to the party’s theme and this is the point where party decorators step in to take charge of all the puzzling and stressful decorations for your celebration.

This rise in demand for party-related decoration pieces has given rise to many startups which are catering to this new section. Consumer is spoilt for options today for the decorators and party suppliers offer them huge market to choose from. Indian party decoration market is worth $ 1.5 Billion and is growing speedily.

The party suppliers and decorators are making huge with the latest fad of ‘Big fat Birthdays’. Choosing a simple balloon for kids’ party is also tedious as there is a lot of variety ranging from theme balloons to designer ones. Decorative garland, fairy lights, metallic streamers, bunting, honeycomb balls, banners, wall hangings, ribbon line, candles, table covers, centrepieces, party hats, party danglers, table mats, paper garlands, pom poms, plastic flowers, paper lamps, paper fans, tassel garlands, ostentatious veils, torans, door hangings, lanterns, bandhani drapes, and many more decoration items complete a party’s look.

With less time on hand to go hunting for various elements to make a party “happening”, an increasing number of people in the metros are opting for party suppliers. Stores dealing in party supplies burn a hole in pockets by supplying stuff at exorbitant prices.

In such a scenario, those petty stores who have it all for a happening party but not much network are left behind in the competition. However, if these stores tie up with a tech platform which can give them a wider market and recognition, their business can boost too.

Consumer is tight on time today and throwing away money like water for getting needs fulfilled. Home deliveries have occupied maximum portion of urban middle class’s life and if party supplies and decorators reach the venue with a click of button, it will be a boon for the host. Unorganised party suppliers and decorators can make huge out of such bond.

An event planning mobile app like Clappily can register individual party suppliers and decorators on their platform and help them increase the reach and depth of India’s unorganised party decoration market. Clappily is a marketplace both for merchants and consumers, shortly available both on Android and iOS. The app becomes a single destination for varied party needs that customers may have, decoration arrangements being an increasingly important part of the mix.

The USP of Clappily is that it makes party celebrations memorable and fun, by providing exclusive party items and services directly to the door which helps build stronger customer-merchant relationship.You can also find us on Twitter, Facebook and Instagram.

Not every florist is benefiting from India’s flourishing florist industry

Flowers and floral arrangements are an integral part of a party, wedding or any other event. One cannot think of marriages or parties without beautiful flowers, which are essential to create a festive atmosphere. Flowers adorn every moment and every occasion. Be it as an expression of love or accessorizing an event, people are making an increased purchase of flowers.

According to a survey, the cost of decorating a wedding venue, dais, showering petals for welcoming the guests and car decoration requires at least $ 4,000 for a middle class marriage while an elaborate arrangement at a five-star hotel can cost up to $ 153,000. The business of flowers at weddings is moving away from standalone florists to full-fledged wedding planners.

Floral decorations are not only limited to weddings but also included in pre-wedding functions, theme parties, baby showers, corporate parties and other religious events. Catering to this growing need, more and more brand names are blooming. However, only the big names in the industry like Ferns ‘n’ Petals, Exotica, Floral Mall, Naturesmania are able to encash on the thriving $16 Million florist market in India.

Individual florists are unable to create innovative structures and designs for decorations or even play with lighting and fabrics. That’s why this remains the domain of professional planners. Many planners have tie-ups with specialist florists on an assignment basis; others have in-house teams. Over the past few years, clients have been requesting for more detailed floral arrangements, which the big brands and wedding planners can offer.

While flower vendors join hands directly with these brands, the small florists (resellers) have become almost invisible. They are not able to capture a larger market and only survive on small in-house functions, festivals and occasions like Valentines Day, in their catchment areas of operation.

The florist industry is growing at a rate of 28% annually and so is every business associated with the industry. For smaller florists to capitalise on this growth, they need to join hands with a platform which gives them wider exposure and greater opportunities to grow.

A tech platform like Clappily can register individual florists and small businesses on their event planning mobile app, helping to increase the reach and depth of India’s unorganised florist market. Clappily is a marketplace both for merchants and consumers, shortly available both on Android and iOS. The app becomes a single destination for varied party needs that customers may have, flower arrangements being an increasingly important part of the mix. You can also find us on Twitter, Facebook and Instagram.

India’s unorganised bakery sector needs a platform, in order to survive

India’s demography is changing. With the country’s rising living standards, parties have become a part of life to many. The growing party culture among the youth demographic, as well as high net worth individuals, creates high demand for party supplies in this segment. For every successful party, the right decoration is a must have as it serves the first impression of the host.

Variety is surely a must, but one should be able to understand what to highlight according to the party’s theme and this is the point where party decorators step in to take charge of all the puzzling and stressful decorations for your celebration.

This rise in demand for party-related decoration pieces has given rise to many startups which are catering to this new section. Consumer is spoilt for options today for the decorators and party suppliers offer them huge market to choose from. Indian party decoration market is worth $ 1.5 Billion and is growing speedily.

The party suppliers and decorators are making huge with the latest fad of ‘Big fat Birthdays’. Choosing a simple balloon for kids’ party is also tedious as there is a lot of variety ranging from theme balloons to designer ones. Decorative garland, fairy lights, metallic streamers, bunting, honeycomb balls, banners, wall hangings, ribbon line, candles, table covers, centrepieces, party hats, party danglers, table mats, paper garlands, pom poms, plastic flowers, paper lamps, paper fans, tassel garlands, ostentatious veils, torans, door hangings, lanterns, bandhani drapes, and many more decoration items complete a party’s look.

With less time on hand to go hunting for various elements to make a party “happening”, an increasing number of people in the metros are opting for party suppliers. Stores dealing in party supplies burn a hole in pockets by supplying stuff at exorbitant prices.

In such a scenario, those petty stores who have it all for a happening party but not much network are left behind in the competition. However, if these stores tie up with a tech platform which can give them a wider market and recognition, their business can boost too.

Consumer is tight on time today and throwing away money like water for getting needs fulfilled. Home deliveries have occupied maximum portion of urban middle class’s life and if party supplies and decorators reach the venue with a click of button, it will be a boon for the host. Unorganised party suppliers and decorators can make huge out of such bond.

An event planning mobile app like Clappily can register individual party suppliers and decorators on their platform and help them increase the reach and depth of India’s unorganised party decoration market. Clappily is a marketplace both for merchants and consumers, shortly available both on Android and iOS. The app becomes a single destination for varied party needs that customers may have, decoration arrangements being an increasingly important part of the mix.

The USP of Clappily is that it makes party celebrations memorable and fun, by providing exclusive party items and services directly to the door which helps build stronger customer-merchant relationship.You can also find us on Twitter, Facebook and Instagram.

India’s party planning market is worth a staggering $12.8 Bn.

Parties in India are no longer simple and subtle. With rising disposable incomes among the upper middle-class, the lifestyle aspirations of today’s urban strata are high too, which has made the party planning and event management market as huge as $12.8 billion industry.

Bakers and confectioners, florists, decorators, fashion designers, event managers, greeting card companies, caterers, makeup artists, lights and sound guys and artists such as DJs, comedians, guitarists, are all regularly cashing in on the flourishing party planning market.

  The Indian bakery market accounts to Rs 16,500 Crore, of which the cake market is at 2,000 Crores. The florist industry is growing at 28% annually, thanks to Indian floral parties and weddings. The catering industry is catching up at 20%. The urban middle class, a 267 Million strong population, no longer restricts itself to birthdays or anniversaries but celebrates Father’s Day, Mother’s Day, Valentine’s Day, Baby Shower, Kitty Parties, Corporate Parties, Bachelors parties and other regional occasions with equal vigour.

While vendors, merchants and entertainers are benefitting from the growing party market, the problem is that a particular vendor or entertainer is unable to focus on a specific area of the city. This may end up not fetching them as many customers as are looking for them in their vicinity, thus losing out on a major chunk of business. The organised party planning market also poses a big problem for the unorganised market as it devours a major chunk of the consumer base.

The unorganised market needs a platform where they can organise their business and profit by getting more customers. Such organised merchants and entertainers need to join hands with a technology enabled platform like Clappily, which is a marketplace for merchants and entertainers to reach a wider mass and boost their business. Clappily is a marketplace for merchants and consumers available on Android and iOS. It also becomes a single destination for varied party needs that customers may have.

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